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Trust the ‘Barbell’

If like me, you’re a Crossfit fanatic, you are well aware that the barbell teaches you several lessons.It gives you the opportunity to get stronger, compete with other athletes and gives you determination. But, (and a big BUT), you have to trust the process. You get...

Look Sideways

If you had to picture disabilities in terms of design, you’d be forgiven for imagining the icon of a person of a wheelchair. After all, we see it everywhere; parking spaces, permits, inside buildings and out in public spaces.Yet, we should remember that disability is...

Hello, we are Pure.

One Word. Endless Possibilities.Friendships, relationships, business ventures, your last take away call - they all probably started with this simple yet wonderful five letter word.That was our thought process when brainstorming on how we should reintroduce PURE, a...

Why MACs?

The feud of all ages, Macs vs PCs, has been tackled over and over. And here we are, taking another stab at it. Is this a love letter to Apple? Well, coming from someone who’s used Windows for the past 20 years and does not own an iPhone, it’s not so a love letter, but...

The BRIGHT side of the BRAND

Let’s talk about branding. What keywords would pop up in your head when you mention the word ‘branding’?Logos? Icons? Colours? Well, you’re right – a brand would consist of these elements but it takes more than just that to build a great brand. A brand itself needs to...

Just My Type

Itching to crack out a poster for your friends or event using Impact, Comic Sans or any font you found ready in your PC’s set? Are you a budding designer, ready to unleash Gotham unto the world in another of your new branding projects because you’re unsure which other...