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Trust the ‘Barbell’

If like me, you’re a Crossfit fanatic, you are well aware that the barbell teaches you several lessons.It gives you the opportunity to get stronger, compete with other athletes and gives you determination. But, (and a big BUT), you have to trust the process. You get...

COVID-19: An unprecedented Marketing Enigma

This is weird. All of this is truly weird.One virus from the depths of Wuhan, China has spread all over the planet like jam on toast and here we are, with more questions than answers.In the world of marketing, you don’t plan for these situations (The world, in...