Amazonia is a seaside bar, club, and family space that is part of the Dolmen Hotel Complex, that had been completely revamped structurally and visually, therefore it was only natural that they would want to revamp their public image.
Amazonia Complex proved challenging seemingly due to the reputation that it had garnered over the years prior to our take over, however, we sought to rejuvenate the brand in such a way so as to make it more friendly and appealing to people viewing it without having ever visited.
The sector that Amazonia competes in is one that is heavily competitive, and that is why we had to take an alternative route when it came to social media marketing, that is why we decided to take an alternative route when it came to showcasing the new Amazonia. We decided that the best route to be taken would be a video combined with an on-location image-based photography campaign.
We also undertook the complete redesign of the individual menus, packaging and brand expression of Amazonia, Batubulan, Acqua, Atlantis & Mynt.