Transport Malta – Driving & Road Etiquette Campaign
Driving and road etiquette is a very pertinent issue in Maltese society and Transport Malta took note of this. They approached us and wanted us to create an educational campaign where we could address the issues at hand which today’s drivers face, as well as grab the general’s attention of the general public in the process.
Off the bat, we knew that for this campaign to reach its potential, it needed to be an animated mini-series. Instead of opting for ready-made cartoon templates, we sketched our own characters, cars and scenes from scratch.
The narrative for these videos was that of the main character, voiced and based on local radio star JD Patrick, who in his attempt to casually bend the laws of the road (or just plainly showing a lack of etiquette), is confronted by his conscience who makes him look at the bigger picture of his actions.
These short videos, shown both on social media and during TV commercials proved to be a hit with the public, so much so that Transport Malta wanted to adopt the same style and concepts for their Christmas Drink Driving Campaign.
The videos were complemented with the creation of a new logo with TM ‘s tagline ‘Se Tixrob? Issuqx!’, in which we incorporated TM ‘s own colour scheme and style.
As everyone surely knows, drink driving is a global problem that usually peaks during the festive period. Given the success that our previous driving etiquette mini-series gained, it was a no-brainer for both us and Transport Malta to move forward with the same style into the Christmas Period.The narrative was similar to the original videos, but in this case, either the main character was about to engage in drink driving or was encouraging somebody else to before being confronted once again by his right-minded conscience.