This was a match made in pizza heaven. Emanuel’s Bakery is a legend in the food business, known across all of Malta for their mouthwatering pizza. From Birzebbugia to Mellieha, people flock to this iconic bakery to feast on the delicious creations that make their way out of their oven. So you can just imagine the excitement we felt when they came knocking on our door.
Food & Beverage
from online outcasts to social media stars.
With the demand from hungry clients always growing, this traditional bakery needed to establish a prominent social media presence and catch up with the online world. This was no easy task. They already had a Facebook page but it had no real direction and, to make it all the worse, was going through a 6-month long pizza hiatus.
We needed to create a social media strategy that would enhance Emanuel’s Bakery’s brand awareness online, increase engagement that would lead directly to increase in sales and most importantly of all, to spread the good pizza word.
In around 3 BP (Before Pure, or 2016 for you millennials) Emanuel’s Bakery used to showcase a special pizza every now and then, which used to be available for an exclusive period of time. We changed this concept into a monthly special pizza, which proved to be a HUGE (we can’t emphasise that enough) hit with our online audience, with barrages of messages at the start of every month, all asking for the new monthly special.
One of our most successful campaigns was our introduction of Emanuel’s Bakery’s own in-house delivery service, which was met with an online fanfare. For logistical reasons, delivery was limited to certain locations, but that didn’t stop people for all corners of the country to ask to deliver to their town (we even had requests from abroad. No we’re not kidding. No really we’re not!)
Showcasing the bakery and most importantly, the delicious pizza that constantly comes out of the wood oven was also one of the main content streams we focused on. Some photoshoots and touches of editing later and our audience fell in love even more with their already favourite bakery.
Engagement with our audience was one of our key strategies moving forward. The reach we had on these posts were incredible, and the page had never seen anything like it before. Those posts truly put Emanuel’s Bakery on the social media map.
increase in organic page likes
increase in post reach
increase in overall organic reach