Some places are just simply beautiful to either look at. The kind where you feel the need to pull up a chair and sit and stare in awe and take in the surroundings. That is precisely what we did with Fernando Gastrotheque.
This little nook in Sliema, that was previously known as the famous L-Artist restaurant, was transformed into a one of a kind gastrotheque on the Maltese Islands. Starting from the breathtaking interior to the menu design to their social media posts, Fernando Gastrotheque was a Pure Concepts project from its very inception – a beautiful journey that we were proud to be a part of.
a visual journey.
Fernando Gastrotheque is so aesthetically pleasing as a brand as a whole package, because the materials used in its interior are reflected in all its collateral. The materials used are an ode to the ground and natural ambience in its simplest form, twisted with a modern finesse.
Marbles and woods, give two contrasting moods of rigidness and warmth, whilst complemented beautifully with modern copper tones – a nod towards the progress of man. This ode to the modern man is also reflected in the primary and secondary colours, but once brought together they create a welcoming warmth that lures in passers by into the glass doors of this gastro-theatre.
In order to really boast about this new kid on the block, the client wanted to use digital to get the message out there about the gastrotheque to its potential clientele. We wanted to create content streams that really embodied the USPs that Fernando Gastrotheque has to offer.
From showing snippets of the Fernando experience through beautiful photography of the interior and delicious dishes, to artistically crafted flatlay photography to show off their impressively extensive wine list.
We created content that kickstarted conversations amongst the audience and it reflected in how they engaged with the social media posts shared on Facebook and Instagram platforms. The seamless publishing on content that resonated with our audience to put the Fernando name out there, resulted in tables being fully booked every weekend!