When we were given the opportunity to help out a personal trainer, our collective first reaction was ‘This should be the other way round, she needs to help us!’ Jokes aside, Fitness Farm was an intriguing challenge; a personal trainer who’s branding and social media presence we had to build from scratch!
Branding this gym was a fun project, and there was no better way of showcasing this than with an energetic and contemporary logo, and vividly bright colours, which represent energy and motivation, feelings that should be synonymous with functional fitness training. When it came to the logo, we decided to go with the FF initials, but these had to be complemented with a suiting colour scheme.
What’s that colour scheme we here you ask? Bold Pink and Turquoise were the way to go! While bold pink is a punchy colour with its bright and vivid tone bringing a sense of energy and glamour to the table, turquoise, on the other hand, balances it out with it’s more peaceful and calm tones.
Workout images and videos for social media were key to establishing an online presence. A series of photo and video shoots later, we had ample resources on our hands to create what we had in mind.
We created a series of renders, gifs and videos that our audiences immediately liked and wanted more of!
social media exercises.
Social media presence was pivotal for Fitness Farm to make it’s name in the personal training world. We needed to stand out from the crowd, so we developed a set of content streams to gain trust with the audience. We wanted the audience to look at Fitness Farm as the go-to platform for all their health and fitness advice.
Apart from posting workout images and videos, we created posts for ideal energy smoothies and shakes, nutrition tips and so much more!
Another part of our marketing plan with Fitness Farm was to create a website with all the necessary information one might need. The main feature of the website is to book classes, which vary from boot camps, to one-to-one sessions to group sessions. One can also ask for a consultation and learn more about what class suits them most.