iGaming Group
IGaming Group provides flexible technology and a wide variety of products for the iGaming Sector. Whether being white labelling solutions a secure transactional ecosystem for blockchain, iGaming Group is a one-stop shop for the iGaming industry. Based on iGaming Platform’s previous logo and colour, we developed proposals for the group’s new identity.
Creative Direction
We designed the logo based on the description and attributes of the organizations sure which overall reflects the identity of iGaming Group: innovative, versatile, dynamic, efficient, forward-thinking and progressive. The goal of this branding exercise was to convey a more prestigious and modern look for the brand, showcasing an organisation of high quality and assurance for its customers and prospects.
This logotype was inspired by two very important elements in the iGaming industry. The speech bubble symbolizes the constant communication which enables a healthy relationship, resulting in a better understanding of the clientele’s wants and needs.
A second image is represented in the same icon is that of a wave which symbolizes the continuous dynamism, ensuring that the services being offered do not become stagnant but continue evolving. The icon was complimented with a 3d style effect to evoke a modern feel and look throughout its design.
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