Il-Biskwin is a small business of a client of ours who describes himself as a pottery enthusiast on the wheel, exploring different shapes, forms, and glaze combinations. He came to us needing a brand identity that would help him achieve recognition and representation for his handmade creations.
It was very important to our client that the logo would not only bode well when it came to digital and print communication, but to also effectively mark his ceramic pieces in a consistent manner. Prior to going to the drawing board this was very important to factor in from the very beginning of the sketching process.
Creative Direction
Design
Branding
Handmade. Artisanal. Local.
& a dash of character.
When creating a brand of a small business, especially, when it’s a one-man show, a branding exercise is much more personal. It’s closer to home and a sense of that person goes into the brand.
First off, it was also important to understand to whom the brand is to appeal to. We were looking at people who appreciate handmade items and understand the long process required to make each individual piece.
The customer base is made of people who tend to purchase or ask for items for specific occasions or as gifts when something sparks their interest.
It was important to understand that there isn’t really a stock for each particular item and they’re all made in such an organic manner. The logo in fact had to reflect just that. It reflects the organic movement of the clay when being spun on the wheel as it’s metamorphosing into the next unique creation.
The identifier also is an abstract representation of the first initial of ‘biskwin’. We made sure that the thinnest lines of the identifier wouldn’t be too thin for when it was used to brand the pottery creations. We created a specific typeface for the brand. A balance between an ode to early 20th century typography and a fresh take. There is a sense of continuity – despite it being quite angular and structure, there still is an organic feel to it.
The movement of the clay was an inspiration to the collateral created for the brand. When applied onto both digital and print items, we made sure that the overall brand ethos was felt whatever the medium may be.
For the tags of the items in fact, we proposed to also use clay tags on top of our designed tags to add that authentic feel to even when purchasing an item.
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