Orion Group
Orion Group Ltd, are a company that excels in the integration of ELV and Smart Buildings Automation Solutions. They came to us for a very much needed brand image update to mirror their futuristic sophisticated technology and the gigantic steps that the company was taking to go to the next level.
Creative Direction
Design
Advertising
Home Security & Automation
First and foremost, despite being a super tech company, Orion Group’s clientele varies from commercial to domestic to retail. It was important for us to know that the brand needed to appeal to any type of client and to not give off the impression that it’s something only for a particular sector. The brand image had to be something approachable, yet strong in its own right.
When looking at the logo identifier, you can see that it’s a form of a shield – evolving from the notion of protection. The shield is a defensive armour that has been in use since prehistoric times – quite a common symbol for all of us despite living in the 21st century. It symbolises safety and security, also implying the notion of trust and that Orion Group are always there for their clients.
After securing the identifier, we went straight into the colour scheme. Colours play an important factor when it comes to a brand. They set a tone to the presence of the brand within the industry. The blue tones used evoke a sense of confidence and reliability. A certain sense of calmness – putting your mind at ease, which is what Orion Group Ltd wants their clients to feel after they’ve used their services.
A lot of thought goes into creating the right branding for a client. It’s not something that is run of the mill. Each aspect that goes into a brand, from the colour to the type to the application, has a plausible reason. When a business is trying to make a name for itself within its respective industry, having a strong brand has become crucial to be set apart from competitors. With Orion Group we have created a strong identity, designed to be modern, effective and distinctive, but approachable.
Handmade. Artisanal. Local.
& a dash of character.
When creating a brand of a small business, especially, when it’s a one-man show, a branding exercise is much more personal. It’s closer to home and a sense of that person goes into the brand.
First off, it was also important to understand to whom the brand is to appeal to. We were looking at people who appreciate handmade items and understand the long process required to make each individual piece.
The customer base is made of people who tend to purchase or ask for items for specific occasions or as gifts when something sparks their interest.
The movement of the clay was an inspiration to the collateral created for the brand. When applied onto both digital and print items, we made sure that the overall brand ethos was felt whatever the medium may be.
For the tags of the items in fact, we proposed to also use clay tags on top of our designed tags to add that authentic feel to even when purchasing an item.
First things first, let’s answer the easiest question of them all. Why chocolates? The answer is simple. Why not?! Everyone loves chocolate! (we have a 100% choco-lover rate at the office) However, we couldn’t settle for any other chocolates. After some craving-inducing brainstorming sessions, we decided to go with hand-painted artisan Belgian chocolate truffles.
First things first, let’s answer the easiest question of them all. Why chocolates? The answer is simple. Why not?! Everyone loves chocolate! (we have a 100% choco-lover rate at the office) However, we couldn’t settle for any other chocolates. After some craving-inducing brainstorming sessions, we decided to go with hand-painted artisan Belgian chocolate truffles.
from online outcasts to social media stars.
With the demand from hungry clients always growing, this traditional bakery needed to establish a prominent social media presence and catch up with the online world. This was no easy task. They already had a Facebook page but it had no real direction and, to make it all the worse, was going through a 6-month long pizza hiatus.
We needed to create a social media strategy that would enhance Emanuel’s Bakery’s brand awareness online, increase engagement that would lead directly to increase in sales and most importantly of all, to spread the good pizza word.
In around 3 BP (Before Pure, or 2016 for you millennials) Emanuel’s Bakery used to showcase a special pizza every now and then, which used to be available for an exclusive period of time. We changed this concept into a monthly special pizza, which proved to be a HUGE (we can’t emphasise that enough) hit with our online audience, with barrages of messages at the start of every month, all asking for the new monthly special.
How Is-Suq Tal-Belt Food Market stands today, it offers a variety of options to its customers – an all-rounded experience. One can have their taste buds experience flavours from distant lands to the comforts of local cuisine from the stalls found on the first floor. For those who would like to explore their inner chef, can head down to the food market for some inspiration to whip up delicious dishes and buy the needed products. Hence, this is how ‘the capital’s culinary experience’ slogan came to light.
As an establishment, it’s not just merely a food court – it’s a culinary landmark within the capital and we wanted to make sure that it retained this status by shouting it from the rooftops (if we could – we would’ve done it literally). There’s nothing like the food market in the capital, so what it offers to visitors is quite a unique experience.
increase in organic page likes
total engagement
total reach
total page views
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