Orion Group
Orion Group Ltd, are a company that excels in the integration of ELV and Smart Buildings Automation Solutions. They came to us for a very much needed brand image update to mirror their futuristic sophisticated technology and the gigantic steps that the company was taking to go to the next level.
Creative Direction
Design
Advertising
Home Security & Automation
First and foremost, despite being a super tech company, Orion Group’s clientele varies from commercial to domestic to retail. It was important for us to know that the brand needed to appeal to any type of client and to not give off the impression that it’s something only for a particular sector. The brand image had to be something approachable, yet strong in its own right.
When looking at the logo identifier, you can see that it’s a form of a shield – evolving from the notion of protection. The shield is a defensive armour that has been in use since prehistoric times – quite a common symbol for all of us despite living in the 21st century. It symbolises safety and security, also implying the notion of trust and that Orion Group are always there for their clients.
After securing the identifier, we went straight into the colour scheme. Colours play an important factor when it comes to a brand. They set a tone to the presence of the brand within the industry. The blue tones used evoke a sense of confidence and reliability. A certain sense of calmness – putting your mind at ease, which is what Orion Group Ltd wants their clients to feel after they’ve used their services.
A lot of thought goes into creating the right branding for a client. It’s not something that is run of the mill. Each aspect that goes into a brand, from the colour to the type to the application, has a plausible reason. When a business is trying to make a name for itself within its respective industry, having a strong brand has become crucial to be set apart from competitors. With Orion Group we have created a strong identity, designed to be modern, effective and distinctive, but approachable.
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