Diving right into the campaign name, it came to mind, or rather originated for several reasons. It is direct and does not require much explanation – the goal is right there for everyone to see without any questions needing to be asked hence making it all the more effective for our end goal. Through the campaign name and design, we wanted to personify the cause, give a continuous action and create a sense of community.
There was nothing before for us to build upon so it was quite the fun task to really have the ability and freedom to build it from the ground up and mould it into anyway we deemed fit for it to be.
Just like the campaign name and its tagline are both self explanatory, we wanted the design to mimic just that. We wanted the design of the logo to speak for itself without the need of any deep and insightful explanations. The logo design is a reflection of the idealistic image we would like for our shores and seas. Full of life and colour.
Blue is for sea and sky, red is for Malta, green for nature and environment, yellow for hope and bright future.
First and foremost, education is always key. By educating the public out there, by retaining the information passed onto them, the aim is for them to be able to make wiser choices, hence being more aware of their actions and changing their unfriendly environmental habits.
Such as simply choosing to not throw away their cigarette bud in the sand, but rather walk to the garbage bin that is available just a few metres away. Such as making sure to keep the beach clean before departing after a well-spent long day there. It’s these small things that help make a bigger difference to our beloved Blue. We created various campaign collateral in order to pass on these messages and also merchandise to help them get started off onto their saving our Blue journey!