Saving lucifer with a hashtag.
In today’s world and age, you cannot begin to fathom the power that a singular hashtag holds. One hashtag has the power to morph into a movement and start a wave of change.
Lucifer cast members and fans were spreading the word like wildfire about the official hashtag #SaveLucifer
In just a span of few days the hashtag was the most trending on Twitter. Tim Ellis, who plays Lucifer, and showrunner Joe Henderson, urged Lucifer fans to “make noise” to save the show from the fiery depths of hell. The result? Lucifer got picked up by Netflix and is to air its fourth season in 2019!
From this campaign to #SaveLucifer, we can see the importance and strength of influencer marketing and the hashtag. If used efficiently, they are a force to be reckoned with.
Fun Fact: Chris Messina, a social technology expert, is credited to have come up with the very first hashtag on Twitter. He first posted the hashtag #barcamp in August 2007. Apart from using hashtags as an effective medium to attract engagement to a post or image, it is a great tool for activists to share their message across the globe. However, hashtags are also an effective means nowadays of receiving messages and absorbing feedback.