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Hello, we are Pure.

10th March
5min read

One Word. Endless Possibilities.Friendships, relationships, business ventures, your last take away call - they all probably started with this simple yet wonderful five letter word.That was our thought process when brainstorming on how we should reintroduce PURE, a...


advertising / design / marketing
Why MACs?

9th November
4min read

The feud of all ages, Macs vs PCs, has been tackled over and over. And here we are, taking another stab at it. Is this a love letter to Apple? Well, coming from someone who’s used Windows for the past 20 years and does not own an iPhone, it’s not so a love letter, but...


design / news
Saving lucifer with a hashtag.

8th October
5min read

In today’s world and age, you cannot begin to fathom the power that a singular hashtag holds. One hashtag has the power to morph into a movement and start a wave of change.Just in case you’ve been living in a bubble and never heard about the popular television series,...


marketing / social / tips
The BRIGHT side of the BRAND

11th July
4min read

Let’s talk about branding. What keywords would pop up in your head when you mention the word ‘branding’?Logos? Icons? Colours? Well, you’re right – a brand would consist of these elements but it takes more than just that to build a great brand. A brand itself needs to...


design
Just My Type

25th May
3min read

Itching to crack out a poster for your friends or event using Impact, Comic Sans or any font you found ready in your PC’s set? Are you a budding designer, ready to unleash Gotham unto the world in another of your new branding projects because you’re unsure which other...


design / tips
The Magic Of Makeover

27th April
4min read

Treat yourself to a fresh haircut, shiny new shoes or the latest fashion trend outfit and you feel like a brand new person. Feels great doesn’t it? Think about it… doesn’t your brand deserve the same kind of treatment? If your current logo is not accurately reflecting...


design / strategy / tips