The BRIGHT side of the BRAND
Let’s talk about branding. What keywords would pop up in your head when you mention the word ‘branding’?
Now don’t get your undies in a twist! Marketing and branding are two totally different things. In 2015, MicroArts released a concise explanation of the difference between marketing and branding which literally hits the nail on the head which compares the sun as being your brand and the moon as being marketing.
“The sun is the source of all light, life, and warmth. It makes the trees grow and the flowers bloom. It is the reason we are all here. That’s your brand.
The moon is an attractive rock that orbits the planet and reflects the light of the sun. That’s marketing. Get it right, and your customers will understand instantly why they should value your brand over your competitors. Get it wrong, and you could end up strengthening your competitors’ brands.”